Custom app development does not have a one-size-fits-all price. A simple app with a small number of screens and basic functionality can cost significantly less than an app requiring payments, user accounts, databases, notifications, third-party integrations, automation, or complex business logic.
Your final price depends on the features and complexity of your app. Things like additional screens, payments, integrations, automation, and advanced functionality can increase the total cost.
That doesn't mean every app has to be expensive. Starting with a focused MVP can help control the initial investment while leaving room to expand later.
More functionality = more development, testing, and integration work.
Ultimately, it depends on the company and the developer. Most companies will charge at a higher rate, with some starting at $15,000-$30,000, because you're paying for an entire team, not just an individual developer.
Smaller companies and individual developers tend to be lower in price because they have fewer team members and less overhead.
If you want to do more reading, check out my article: App Development Cost .
Apps by Ashlee works with small businesses and entrepreneurs who need custom mobile apps, analytics, or automation solutions. I work heavily with fitness businesses, but I’m open to the right projects in other industries too.
App Store submission support is included. If Apple or Google raises an issue related to my development work, I’ll correct it at no additional charge. If approval still isn’t possible, we’ll review the reason and determine a fair resolution based on the circumstances.
Read the full App Store approval policy in the FAQ →
| Package | Price | What's Included |
|---|---|---|
| Starter | $2,500 | Up to 10 screens, core app features, basic UI/UX, iOS & Android delivery |
| Standard | $3,500 | Up to 15 screens, payment integration (Square/Stripe), enhanced UI/UX, iOS & Android |
| Premium | $5,000+ | 16+ screens, complex APIs, third-party integrations, advanced features - quoted per project |
| Add-On | Additional Cost |
|---|---|
| Beta tester recruitment (Developer sources testers) | +$500 |
| Additional screens beyond package limit (per screen) | +$150 |
| Additional revision rounds (per request) | $75 - $300+ |
| Extra meetings beyond included schedule | $100 per meeting |
Mobile app development costs have increased over time as apps have become more complex and businesses expect more advanced features, integrations, security, testing, and support.
Historical industry estimates show a wide range in app development pricing depending on the size and complexity of the project.
Historical cost ranges are estimates compiled from published industry pricing guides. Actual app development costs vary based on features, platform, integrations, design, backend requirements, testing, and the developer or company hired.
The initial development cost isn't always the only cost to consider. Depending on your app, there may be ongoing expenses after launch.
| Plan | Price | What's Included |
|---|---|---|
| Maintenance | $100/month | Small bug fixes, routine updates, and minor support |
| Ongoing Development | $200/month | Everything included in maintenance, plus one small screen or feature enhancement per month |
Larger features, complex integrations, redesigns, or major backend changes are quoted separately.
One-time maintenance is also available.
| Service | Price | What's Included |
|---|---|---|
| Small maintenance fix | $50 | Minor bug, text/content change, small UI adjustment, or simple compatibility fix |
| Moderate update or repair | $100 | Something that takes more investigation or touches multiple parts of the app |
| Small new screen or feature | $250 | A limited addition that doesn't require major backend changes or integrations |
| Larger feature / major update | Custom quote | New payment systems, chat, mapping, major redesigns, new user roles, significant backend work, and similar larger changes |
Small fixes start at $50, moderate updates or repairs start at $100, and small new screens or feature additions start at $250. Larger changes are quoted based on project scope before work begins.
If the issue is caused by something I originally built incorrectly, there is no charge to fix it.
Some apps may also have costs for hosting, third-party services, Apple or Google developer accounts, or new features you decide to add later. Not every app will have all of these costs.
Before we start your project, I'll explain which ongoing expenses apply to your app so you know what to expect both now and after launch.
A custom app can be worth the investment if it solves a real business problem, saves time, improves the customer experience, supports revenue, or gives you functionality that other tools can't provide.
But a custom app isn't always the right solution.
If a website, existing software, template platform, or simpler tool can do what you need for less money, that may be the better choice. The right answer depends on your goals, budget, users, and how important the app is to your business.
Before moving forward, ask yourself:
Ultimately, whether it's worth it depends on your goals, your budget, and the problem you're trying to solve.
You do not have to pay the full cost of your app upfront. Payments are broken into milestones throughout the project.
For most projects, payments are structured like this:
This allows you to spread the cost of development across the project rather than paying everything at once.
For projects over $10,000 or projects expected to take longer than 4 months, payments are typically divided into five stages:
Before development begins, your exact payment schedule will be included in your project scope so you know what is due and when.
Payments are made by project milestone. Melio is used for secure online payments and clients can pay by bank transfer or card. Venmo is also available as a backup payment option.
Not at this time. Financing options are still being evaluated so clients have more flexibility when paying for larger projects. Any financing option added in the future will be clearly explained before it’s offered.
Here are a few examples of apps I've built and the approximate investment involved.
Approximate cost: $3,500-$4,500
This app included approximately 15 screens, a Square payment integration, and Firebase connections. Those integrations and the number of screens were the biggest factors affecting the final cost.
Approximate cost: $2,500-$3,500
This app was less expensive because it didn't require outside integrations. It still includes member chat, event creation, and team announcements, but the overall technical scope was simpler.
Not every app reaches that level. Projects typically move into the $10,000+ range when they require significantly more complexity, such as custom backend systems, advanced integrations, multiple user types, admin dashboards, subscriptions, extensive testing, or a larger number of custom features.
Payments already made are non-refundable because they cover development work that has already been completed. If you decide to stop the project before it is finished, you will not be charged for future milestones that have not yet been reached. Any payment already due for completed work remains due.
Yes. If something comes up and you need to temporarily pause your project, please let me know as soon as possible. During the 30-day pause, no new milestone payments will be due unless work for that milestone has already been completed.
Because development time is scheduled in advance, I cannot guarantee that your project will resume immediately when you are ready to restart. Your project will be placed back into the development schedule based on current availability.
After the pause time is completed, I may need to review the remaining scope, timeline, and pricing before development resumes, especially if software requirements, third-party services, or the project itself have changed.
If a project is paused for more than 30 days, it will be considered inactive. When the client is ready to resume, the remaining scope and timeline will be reviewed, and the project will be rescheduled based on current availability.
Answer a few quick questions to get a ballpark estimate for your app. This is not a final quote, but it can help you understand what may affect your project cost.
Have more questions? Visit the FAQ.
Custom automation and analytics solutions are offered to help businesses save time, reduce repetitive work, and better understand their data. From workflow automation and app integrations to dashboards, reporting, and predictive analysis, each solution is built around the specific needs of your business.
| Tier | Price Range | Description |
|---|---|---|
| Simple Analysis | $200 - $500 | Clean dataset, single dashboard or report |
| Medium Analysis | $500 - $1,000 | Multiple datasets, custom visuals, recurring reports |
| Advanced Analysis | $1,200+ | Automation, large datasets, predictive analysis, complex dashboards |
| Basic Automation | $100 - $400 | Single workflow automation (e.g., email, login) |
| Intermediate Automation | $400 - $900 | Multiple workflows, app integrations |
| Advanced Automation | $900 - $1,200+ | Full-scale automation across multiple tools |